The best Black Friday Apple deals in 2024 — record-low prices are still live

If you think Apple doesn't show up with good deals during Black Friday season, think again.

It's true that if you're shopping straight from the Apple Store, you're limited to its usual gift card promo. From Nov. 29 through Dec. 2 (aka Cyber Monday), Apple is giving out gift cards worth up to $200 with the purchase of select iPhones, MacBooks, AirPods, and more.

So, where can you find the best Black Friday Apple deals? The trick is to shop from retailers like Amazon, Best Buy, Target, and Walmart. Shoppers can score historic prices on the most coveted Apple products during their holiday sales.

For anyone skeptical as to whether Black Friday deals on Apple products are genuine, we get it. Retailers have a bad habit of slapping Black Friday labels on mediocre deals. That said, we track Apple prices year-round, and only legit price drops earn a spot in this guide.

For instance, Amazon's Black Friday Week sale has ushered in a new all-time low on the base M3 MacBook Air, which now comes with 16GB of memory. (It's $5 cheaper there than it is at Best Buy.) You can also buy the AirPods Pro at the record-low price of $154 at Amazon, Target, and Walmart, which beats out their old Prime Day record by nearly $15.

Basically, if you're looking to upgrade some older gadgets, it's a really good time to buy Apple products. Below, you'll find our top picks for the best Apple deals of Black Friday 2024.

Note: All newly added or updated deals have been marked with a ✨, while struck-through deals were either sold out or expired at the time of writing.

Best Black Friday AirPods deal

Why we like it

Read Mashable's full review of the Apple AirPods Pro 2.

Whether you're a frequent flyer or simply someone who loves noise-cancelling headphones, we're betting you'll be a fan of the AirPods Pro. (If you're reading this far, let's assume you're not an Android user.) And as of Nov. 29, the latest version of the Pro earbuds has consistently been at a record low of $153.99. (Update: These buds may be priced at $154 for some shoppers, a whole penny more.) For comparison's sake, they've only hit $168.99 a handful of times prior to this price drop. Good on Amazon, Target, and Walmart for going all-in on a Black Friday deal this great.

Strangely, they're also $11 cheaper than the new AirPods 4 with ANC, which are supposed to be a more budget-friendly alternative to the Pros. (Yes, the AirPods 4 are also on sale.) Alongside top-notch ANC, you'll get six hours of battery life per charge, balanced sound, and of course, a seamless integration into the Apple ecosystem, making these earbuds some of our favorite headphones, period.

More AirPods deals

• Apple AirPods 2 — $89 $129 (save $40)

• Apple AirPods 4 (without Active Noise Cancellation) — $119 $129 (save $10)

• Apple AirPods 4 (with Active Noise Cancellation) — $164.99 $179 (save $14.01)

• Apple AirPods Max (Lightning) — $399.99 $549 (save $149.01)

• Apple AirPods Max (USB-C) — $499.99 $549 (save $49.01)

Best Black Friday iMac or MacBook deal

Why we like it

Read Mashable's full review of the M3 Apple MacBook Air.

A few weeks ago, the M3 MacBook Air got a quiet RAM upgrade without a price hike. That makes this new record-low price on the base configuration with 256GB of storage an even sweeter deal. (What's more, it's now a sub-$100 bump from the older, also-on-sale M2 version.) For reference, this is our favorite MacBook for most people in 2024: It's fast enough to handle light creative work, its keyboard and speakers are both fantastic, and it can support two external displays — so long as you close its lid first.

More MacBook and Mac deals

MacBook Air (13-inch)

• Apple MacBook Air, 13-inch (M1, 8GB RAM, 256GB SSD) — $599 $699 (save $100)

• Apple MacBook Air, 13-inch (M2, 16GB RAM, 256GB SSD) — $749 $999 (save $250)

• Apple MacBook Air, 13-inch (M2, 8GB RAM, 512GB SSD) — $949 $1,199 (save $250)

• Apple MacBook Air, 13-inch (M3, 8GB RAM, 512GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Air, 13-inch (M3, 16GB RAM, 512GB SSD) — $1,049 $1,299 (save $250)

• Apple MacBook Air, 13-inch (M3, 24GB RAM, 512GB SSD) — $1,249 $1,499 (save $250)

MacBook Air (15-inch)

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 256GB SSD) — $1,044 $1,299 (save $255)

• Apple MacBook Air, 15-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,499 (save $300)

• Apple MacBook Air, 15-inch (M3, 16GB RAM, 512GB SSD) — $1,234 $1,499 (save $265)

MacBook Pro

• Apple MacBook Pro, 14-inch (M3, 8GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

• Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 14-inch (M3, 16GB RAM, 1TB SSD) — $1,499 $1,699 (save $200)

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,199 $2,499 (save $300) ✨

Mac

• Apple Mac mini (M2, 8GB RAM, 256GB SSD) — $469 $599 (save $130)

• Apple Mac mini (M2, 8GB RAM, 512GB SSD) — $659.99 (save $139.01 with on-page coupon)

• Apple Mac mini (M4, 16GB RAM, 256GB SSD) — $529 $599 (save $70)

• Apple Mac mini (M4, 24GB RAM, 512GB SSD) — $889.99 $969.99 (save $80 with on-page coupon)

Best Black Friday iPad deal

Why we like it

Read Mashable's full review of the M2 Apple iPad Air.

The iPad Air is just one dollar away from its lowest price ever during Amazon's extended Black Friday sale. This Apple tablet is our favorite model for most people thanks to its versatility: It works just as well for artists as it does for students. The M2 chipset makes it a more viable laptop replacement than other tablets while costing you a few hundred dollars less than a supercharged iPad Pro. At the time of writing, only the silver and starlight colorways are in stock at Amazon.

More iPad deals

iPad

• Apple iPad, 10.2-inch (A13 Bionic, WiFi, 64GB) — $199.99 $329.99 (save $130)

• Apple iPad, 10.2-inch (A13 Bionic, WiFi, 256GB) — $244 $479 (save $85)

• Apple iPad, 10.9-inch (A14 Bionic, WiFi, 64GB) — $259 $349 (save $90)

• Apple iPad, 10.9-inch (A14 Bionic, WiFi, 256GB) — $409.99 $499 (save $89.01)

iPad Air

• Apple iPad Air, 11-inch (M2, WiFi, 256GB) — $599 $699 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 128GB) — $699 $799 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 512GB) — $799 $899 (save $100)

• Apple iPad Air, 13-inch (M2, WiFi, 256GB) — $799 $899 (save $100)

• Apple iPad Air, 11-inch (M2, WiFi, 1TB) — $949 $1,099 (save $150)

• Apple iPad Air, 13-inch (M2, WiFi, 512GB) — $999 $1,099 (save $100)

iPad mini

• Apple iPad mini, 8.3-inch (A15 Bionic, WiFi, 64GB) — $349.99 $499 (save $149.01)

• Apple iPad mini, 8.3-inch (A17 Pro, WiFi, 128GB) — $469 $499 (save $30)

iPad Pro

• Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $849 $999 (save $150 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 512GB) — $1,049 $1,199 (save $150 with on-page coupon)

• Apple iPad Pro, 11-inch (M4, WiFi, 1TB) — $1,399 $1,599 (save $200 with on-page coupon) ✨

• Apple iPad Pro, 11-inch (M4, WiFi, 2TB) — $1,699 $1,999 (save $300)

• Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099 $1,299 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 512GB) — $1,299 $1,499 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 1TB) — $1,699 $1,899 (save $200)

• Apple iPad Pro, 13-inch (M4, WiFi, 2TB) — $2,099 $2,299 (save $200)

Best Black Friday Apple Watch deal

Why we like it

Read Mashable's full review of the Apple Watch Series 10.

Thanks to Amazon and Best Buy, the Apple Watch Series 10 is officially down to a new record-low price for the third time this month. (This time around, it's at $329, as compared to last week's $349.) Apple's latest flagship smartwatch has a thinner and lighter design than previous models, plus a larger display that has a built-in speaker. It supports new health and fitness features like sleep apnea alerts and water temperature/depth sensing, though its faster charging was the its biggest plus in our reviewer's eyes.

More Apple Watch deals

Series 10

• Apple Watch Series 10 (46mm, GPS) — $359 $429 (save $70)

SE

• Apple Watch SE, 2nd Gen (40mm, GPS) — $149 $189 (save $40)

• Apple Watch SE (40mm, GPS) — $169 $249 (save $80)

• Apple Watch SE (44mm, GPS) — $199 $279 (save $80)

• Apple Watch SE (40mm, GPS + cellular) — $219 $299 (save $80)

• Apple Watch SE (44mm, GPS + cellular) — $249 $329 (save $80)

Ultra

• Apple Watch Ultra 2 (49mm, GPS + cellular) — $719 $799 (save $80)

More Black Friday Apple deals

• Apple EarPods Headphones with Lightning Connector — $15.96 $19 (save $3.04)

• Apple AirTag — $24 $29 (save $5)

• Apple Pencil (1st Gen) — $59 $99 (save $40)

• Apple AirTag (4-pack) — $72.99 $99 (save $26.01)

• Beats Studio Buds — $79.99 $149.95 (save $69.96)

• Beats Pill — $99.95 $149.95 (save $50)

• Beats Solo 4 — $99.99 $199.95 (save $99.96)

• Apple gift card — $100 (get a free $15 Best Buy gift card with purchase)

• Beats Studio Pro — $159.99 $349.95 (save $189.96)

• Beats Studio Pro x Kim Kardashian — $159.99 $349.95 (save $189.96)

• Apple iPad Magic Keyboard Case for iPad Pro — $249.99 $299 (save $49.01)