While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?

Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often fail to make a mark. This is due to factors such as misaligned positioning, poor quality, and high pricing. Some Indian brands like Kay Beauty and Ed-a-Mamma have seen success through clear synergies and strategic partnerships.