Supermarket giant reveals massive shake-up to loyalty scheme and you’ll earn MORE points 

A SUPERMARKET giant has made a huge change to its loyalty scheme and shoppers can now earn more points towards their purchases.

From today, Morrisons More Card holders will be awarded five points on every single product in all Morrisons stores.

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The changes comes over a year after the supermarket relaunched its loyalty scheme[/caption]

They will also earn the equivalent number of points when shopping online, in convenience stores and on Amazon.

The Morrisons More Card already enables shoppers to bank Points on selected products by scanning their More Card or app.

Once a customer has saved 5,000 Points, they receive a £5 Morrisons voucher which can be redeemed on a future shop, in store or online.

To put this into perspective, you earn five points for every £1 you spend at Morrisons – meaning you need to spend £1,000 to get 5,000 points.

The changes comes over a year after Morrisons relaunched its loyalty scheme.

Up until now, shoppers were only able to collect More Points or get discounts when purchasing selected products.

However, all members can now collect points on the majority of their purchases as long as they scan their More card at checkount.

Alex Rogerson, group marketing director at Morrisons, said: “We wanted to give customers even more bang for their buck when they shop with Morrisons, and now they’ll earn More Points on everything they buy.

“We remain committed to driving value for our customers however they shop with us, making it easier than ever to bag a Morrisons Fiver and save big while you shop.”

The supermarket previously rebranded its loyalty scheme to My Morrisons in 2021, replacing the Morrisons More brand and temporarily discontinuing the points collection system.

The previous scheme used to reward customers with digital vouchers that could be used for instant savings.

However, by 2023, Morrisons u-turned and decided to bring back its More Points scheme.

The supermarket chains currently operates out of over 500 mainline supermarkets and 1,600 Morrisons Daily convenience stores.

You can find your local shop by visiting my.morrisons.com/storefinder.

How does it compare?

Most UK supermarkets offer loyalty schemes that allow customers to accumulate points or receive vouchers to save money while shopping.

However, each retailer’s scheme operates differently.

For instance, at Iceland, you don’t collect points with their Bonus Card.

Instead, you preload the card with money, and Iceland rewards you with £1 for every £20 you save.

Similarly, Lidl customers don’t collect points when they shop.

Instead, they receive personalised vouchers that provide discounts at the checkout.

Sainsbury’s Nectar customers can use their card to collect points, either on a smartphone app, or with a physical card to collect and spend points.

You get a minimum of one point per £1 in stores and online at Sainsbury’s, plus bonus points are available on the Nectar app, via paper coupons at checkouts, or sent in the post.

You can also get one point for every litre of fuel at Sainsbury’s petrol stations.

One point is worth 0.5p when shopping with the retailer.

Customers also get access to dedicated “Nectar Prices” across hundreds of items.

Tesco Clubcard has over 17million members in the UK alone.

You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher.

Here you need to spend £1 in Tesco to get one point.

Like at Sainsbury’s, shoppers get access to exclusive “Clubcard Prices” which offer money off thousands of products.

MyWaitrose also doesn’t allow you to collect points but instead you’ll get access to free hot drinks, and discounts off certain brands in store.