Small Grocery Stores Drive Bulgaria's GDP Despite Hypermarket Competition

Small grocery stores contribute approximately 10% to Bulgaria's GDP. For the first time in a decade, traditional trade is outpacing the growth of modern trade, reversing a long-standing trend that had led to the closure of 10,000 family-owned stores in recent years. Despite fierce competition from hypermarkets, these small stores retain a significant market share of 40-45%, highlighting their resilience in the retail sector.

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