How Amazon influencer Sydney Nicole Gifford’s lawsuit could change the industry
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Gifford claims Alyssa Sheil replicated her fonts and camera angles and featured comparable Amazon products on her social media channels.
In a first-of-its-kind lawsuit, one TikTok content creator is suing another for copying her “neutral, beige, and cream aesthetic.” After a judge ruled the case should go forward last month, the matter now goes to U.S. District Court for the Western District of Texas for final disposition.