Jaguar’s bizarre rebranding continues with the Type 00 concept electric car

Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver.

The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window. Jaguar chief creative officer Gerry McGovern said in a presentation that “when Jaguar was at its best, it threw away the design rulebook and created E-Type and the XJS...objects of desire.” This car is supposed to be another step in that direction.

There are plenty of details, like its 23-inch wheels, oval steering wheel, three brass bars running through the cabin, butterfly doors, and a stone plinth separating the seats. We also can’t miss the Lincoln Nautilus-like...

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