This eye-popping pink Jaguar is pure sci-fi: it's also baiting us and we've fallen for it

The advert, it seems universally agreed, isn’t very good. “Vapid”, according to the BBC’s Today programme. “I thought it was the Clangers,” Ian Hislop exclaimed on Have I Got News For You. Nigel Farage expects and indeed hopes that Jaguar will go bust as result of departing so egregiously from its Inspector Morse and real ale image.