Al-Ittihad score a commercial brace with new club shop and VW shirt deal
December 3 – Al-Ittihad, the nine-time winners of the Saudi Pro League and current league leaders by two points after 12 games, are also enjoying a good season off the pitch, having recently announced two noteworthy deals.
Firstly, they have opened their first flagship store in Jeddah Park, following that up with a landmark sponsorship agreement with German car manufacturer, Volkswagen.
Like many clubs, Al-Ittihad has realised that the traditional shirts and scarf store are a relic of a different time and have merged tradition with innovation.
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