Sports Direct mocked for making unfortunate spelling error on wooly hats

Sports Direct has found itself the subject of mockery after mistakenly spelling Cymru as ‘Cyrmu’ on Welsh beanie hats.

Fans were first spotted wearing the misspelled hats while attending the Wales women’s Euro 2025 playoff final first leg at Cardiff City Stadium on Friday, although few appeared to notice the spelling error.

But eagle-eyed critics on social media were quick to spot the error, and made fun of the retail giant for making such an obvious blunder.

‘Can you maybe spell Cymru correctly?’ asked one user, while a Welsh brand, Penwisg, posted images of its hats with Cymru correctly spelt and promised: ‘You can trust us with your merchandise, we’ll make sure it’s correct every time!’

The £6 beanies have since been removed from the retail giant’s website but can still be purchased in store.

When quizzed by a BBC reporter wearing the beanie after the match, one woman said: ‘It’s a bit weird because at least get the name of the country right.’

Meanwhile, another responded: ‘They definitely need to have somebody doing their quality control better, shall we say?’ A further shopper added: ‘That’s not great, it’s not great at all.’

Nevertheless, the garment is now being targeted by fans before it is removed from stores, in the hope it may someday become a collector’s item.

It’s not the first time the Welsh language has caused an embarrassing slip-up. In February, a road sign in Monmouthshire, southeast Wales, pointed drivers in the direction of ‘Trefwynwy’, which directly translates to ‘town egg gas.’

In 2019, an Asda in Cwmbran, south Wales, accidentally started advertising ‘free alcohol’ after wrongly translating the sign above their ‘alcohol-free’ section.

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