MS Dhoni beats Shah Rukh Khan, Amitabh Bachchan as CSK star signs…, his net worth is Rs…
MS Dhoni, India’s beloved “captain cool,” continues to prove his unmatched appeal in the world of brand endorsements. Affectionately known as “Thala,” which means “leader” in Tamil, Dhoni has bagged an impressive 42 brand deals in the first six months of 2024. This places him ahead of Bollywood supertsars like Shah Rukh Khan and Amitabh Bachchan, according to a report by TAM Media Research.
Dhoni’s Diverse Portfolio Of Brands
Dhoni’s endorsement portfolio reflects his versatility and broad market appeal. He represents top-tier brands such as Citroën, drone startup Garuda Aerospace, Flipkart-owned Cleartrip, PepsiCo’s Lay’s, EMotorad, Mastercard, Gulf Oil, Orient Electric, and Explosive Whey.
Most recently, he partnered with Eurogrip Tyres ahead of the upcoming IPL season. His associations range from luxury cars to innovative startups and household staples, cementing his reputation as one of India’s most bankable celebrities.
Dhoni extends beyond commercial ventures. In a collaboration with the Election Commission, he played a pivotal role in encouraging voter turnout during the Jharkhand elections. This mix of civic and commercial endorsements showcases his widespread relatability and appeal across diverse demographics.
Dhoni Factor Still Continues
While Bollywood icons like Akshay Kumar, Shah Rukh Khan, and Amitabh Bachchan have higher daily screen presence 22, 20, and 16 hours respectively, Dhoni’s 14 hours of screen time are no less impactful. According to The Times of India, Dhoni has a net worth of Rs 1,040 crore, showing his stature as a powerhouse in both sports and business.
Dhoni’s association with the Chennai Super Kings (CSK) has significantly bolstered his brand image. CSK, valued at $231 million in 2024 by Houlihan Lokey, owes much of its success to Dhoni’s enduring popularity. His role as the face of CSK has attracted top-tier sponsors and strengthened the team’s mass fan following.
Dhoni’s legacy is a blend of leadership, humility, and excellence—making him the true Thala of India’s hearts and brands.