Autry Transforms a Gas Station at Art Basel Miami to Showcase New Sneaker Collab With Artist Rob Pruitt
Autry took a trip to Miami this week to showcase its new sneaker collaboration with American artist Rob Pruitt.
Coinciding with Art Basel Miami, the footwear brand transformed a gas station, customizing it for the occasion into the “Autry Art Station.” The company said in a release that the conceptual space was inspired by Pruitt’s acclaimed chrome artworks including tire sculptures.
The collaborative Rob Pruitt x Autry sneakers update the footwear brand’s Medalist Low shoe model in a mirror-effect chrome leather and feature puffy silver laces, echoing the artist’s “chromed project” series of works. Pruitt’s signature is also prominently displayed on the shoe side and outsole.
Pruitt said in a statement that he is drawn to outsider materials like tape, sprayed paint, glitter, and found objects.
“My language is direct, simple, minimal, and universal while tackling topics ranging from the light-hearted to the controversial,” the artist said. “There is nothing more beautiful and excellent than the classic Autry sneaker, which floods me with the impulse to chrome it, to put it on a pedestal, to celebrate its nostalgia and envision it moving into the future. The ephemeral reflective effect of the mirror finished leather turns every expectation around.”
Only 2,500 pairs will be made available for the release and come in transparent dust bags and a plexiglass box decorated with the artist’s signature smiley, Autry added.
Autry is no stranger to big events like this new project in Miami. In September, the footwear company staged a 1960s inspired drive-in experience in the Marais district of Paris where attendees enjoyed an open-air cinema, vintage cars, and classic American fare like burgers and milkshakes.
The event marked the global debut of the Autry Windspin sneakers, a flat style crafted from soft and destressed suede. Its tapered silhouette is a nod to the trainers that were popular in 1960s and will be available in 30 variations.
The new Autry Art Station and exclusive sneaker collaboration debuts tonight during Art Basel at an event located at 331 23rd St. in Miami Beach from 6:00 p.m. to 9:00 p.m.
The Rob Pruitt x Autry sneakers, which retail for $380, are now available exclusively online at autry-usa.com.