‘Obsessed with this new colour’ cry Primark fans as they spot viral jumper in snow-like shade for winter
WITH less than three weeks to go until Christmas, Primark has given shoppers an early gift.
The high street giant delighted fashion fans this week by releasing its viral knitted jumper in a new snowy colour for winter.
The budget retailer already caused a frenzy this year with its oversized crew neck jumper which instantly sold out in four colours – burgundy, light blue, camel and light grey.
They later added to the collection with a festive red option, and a black and white striped version.
And now fans of the comfy £17 jumper can pick it up in a light cream colour.
It has been designed 10% lambswool and a perfectly slouched silhouette that will look good at any outfit.
The jumper is available in sizes small, medium and large, and can even be snapped up on click and collect.
Primark bosses say: “With an oversized, slouched silhouette, this throw-on knit jumper creates an effortless look with a soft and cosy brushed effect.”
They added: “Elevate your all-occasions wardrobe with our oversized ivory crew neck jumper, designed for ultimate comfort and style!
“This jumper features a relaxed, oversized fit that drapes effortlessly, making it a perfect choice for cosy, laid-back days, providing warmth without sacrificing style.
“The classic crew neckline adds a timeless touch, while the oversized silhouette ensures a modern, trendy look.
“Pair it with leggings, jeans, or skirts for a versatile outfit that transitions seamlessly from lounging at home to casual outings or even office days!”
The jumper has also been launched in navy blue and sage green.
Fashion fans have screamed that they are “obsessed” with the new colourways.
Scots shopper Kayla went viral with 129,000 views on TikTok after spotting the cream version in store.
She gushed: “PSA. Vanilla girls, the viral Primark jumper now comes in cream. I am OBSESSED with this new colour.
“I already have the brown, burgundy and blue though – do I go back for this one too?”
And she’s not alone, as other fashion fans are eager to get their hands on it.
“No way!!! I already have 7 of them I cannot buy another”, joked one.
A second said: “Ok need.”
Meanwhile, a third echoed: “Omfg I might die this is a dream.”
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.