I shopped for holiday decor at Five Below and Dollar Tree. Both impressed me, but only one is catering to Gen Z.
Gabbi Shaw/Business Insider
- I shopped at Five Below and Dollar Tree for holiday decorations.
- I was pleased with both chains' offerings.
- Dollar Tree's items are more traditional, while Five Below's decor is for younger shoppers.
Five Below and Dollar Tree are both discount stores with locations across the country, and both are experiencing rapid growth.
At Dollar Tree, most things cost around $1.25, with some exceptions. According to a quarterly earnings report, the chain opened 249 locations and generated $785.6 million in the third quarter of 2024 alone.
Five Below is similar, but instead of focusing on the $1.25 price point, almost everything in the store is $5.55 and below (again, with some exceptions in the Five Beyond section). And according to its quarterly earnings call, Five Below is also on a similarly positive trajectory, opening 82 new stores and earning $843.7 million last quarter, a 14.6% increase from last year.
I decided to pit these two discount giants against each other for the holiday season by comparing their offerings for holiday decorations.
Here's what I thought about each store.
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I visited this location in October to check out its Halloween offerings and was pleased with the selection.
So I decided to return in December and see what was in stock for the most wonderful time of the year.
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Do I know what these are for, exactly? No, but I liked them. I could see these working in a dorm room or in a home with young kids.
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They seemed like a perfect holiday activity for children.
For $5, you hopefully won't get too annoyed if the kids make the ugliest and most structurally unsound gingerbread home … which wouldn't necessarily be the case with a more expensive kit, like one selling at Williams Sonoma for $35.
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Wrapping paper adds up! A few rolls at $1 apiece is a bargain.
The more expensive ones were either licensed characters from properties like "Super Mario" and "Star Wars" or thicker paper than the $1 ones.
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I already have so many Christmas string lights, but in a pinch, these $4 lights would be great.
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Five Below offered different colored tinsel, including white, gold, hot pink, and red.
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I bought one of those hot-chocolate bombs as a stocking stuffer last year, and the gift was a big hit.
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This is where it became clearer who Five Below's holiday-decor audience is: children and teenage girls — or really, any teen who loves sparkles.
According to the brand's website, its target demographic is "tweens, teens and beyond." As early as 2015, Business Insider warned that Five Below should have other discount retailers concerned regarding teens' preferences.
In the store I visited, there were glittery reindeer, sparkling ornaments, twinkling earrings, fairy string lights, a white glitter-encrusted tree-topper, and sparkling fake mistletoe, ranging from $3 to $5. If I were in college, I would've done a clean sweep for my dorm or apartment.
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As you can see, "disco decor" really means disco ball ornaments and those plastic light-up trees on the top shelf. I purchased one for $3.
Overall, vintage decor that leans into nostalgia seems to be back, between '70s disco balls, metallic tinsel, and light-up trees.
There were also "Lilo & Stitch" and "Nightmare Before Christmas" stockings in this display, although I'm not sure what's disco about them.
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There's nothing here that's particularly "glam." The mini upside-down trees are cool, but I wouldn't call them glam.
While in this section, I noted that stockings were half-off and now priced at $2, but I don't need any more stockings.
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These mini-ornaments were cute. There were classic orbs, disco balls, crowns, plushies, rainbows, watermelon slices, and even metallic hamburgers.
Again, these items seem best for young kids or teens.
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I grabbed one of the green Christmas tree candles with a detachable top for $3.
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Any holiday gathering or ugly sweater party would be made better with these.
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They all felt very soft to the touch.
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I considered snagging a pair of the green reindeer slippers.
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I was so taken in by all the Christmas decor that I, a Jewish person, had almost forgotten about Hanukkah entirely — though, in my defense, Hanukkah doesn't even start until Christmas at sundown this year.
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I usually associate advent calendars with chocolate, though I know many others exist.
It should be noted that I visited the store on the first day of December, and these were all still available — though they are only 12 days, so if you secure one at any point before December 14, you can join the fun.
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I was particularly fond of the llama socks.
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In addition to the Reese's calendar, there was a Hello Kitty calendar and a Marvel Comics calendar.
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There was special Hanukkah wrapping paper, banners, menorah decorations and headbands, gift bags, and candles.
Five Below did not respond to a request for comment regarding its Hanukkah options.
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This added a touch of non-green or -red to my apartment.
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Christmas decorations and holiday gift items were being advertised on the windows.
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Even though Dollar Tree is known as a "dollar store," some items cost more than that, like these $5 candy canes.
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Perhaps it was more expensive because it's reversible.
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These ornaments were priced at $1.25 each.
If I were to compare the ornament selection at the two stores, I'd say the Dollar Tree ornaments were more classically Christmas. They were all red, white, or green and were of traditional winter things like snowmen, reindeer, snowflakes, or elves.
At Five Below, they seemed a bit more random.
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This seems like a fun craft for kids.
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Representation in toys and ornaments hasn't always been the best — Barbie is perhaps the most notable exception, and even that took decades, but I was pleasantly surprised to see that the ballerina ornaments weren't all white.
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There weren't any human plushies I could spot at Five Below, just animals or characters, so this was nice to see.
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To me, it seems like Dollar Tree is the place to go if you're stocking up on holiday staples or prefer to keep your decorations on the simple side.
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Maybe if I had a stoop, a yard, or a balcony to perch these on, I would've grabbed a bouquet.
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Again, basically everything was red, white, green, or gold — and there's nothing wrong with that! But if you're a teenager, this might not be your vibe.
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The tinsel aisle at Dollar Tree put the tinsel bin at Five Below to shame, but I don't need this much as someone who doesn't have a ton of space to decorate.
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Imagine how satisfying it would be to drink mulled wine or a hot peppermint mocha from an ornament-shaped mug.
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This was similar to the candy and chocolate available at Five Below.
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I liked that the Fun Dip looked like a little book.
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While this might not be as chaotic as the candle selection at Home Goods, I certainly preferred Five Below's organization to this haphazard shelf. Barely any of them were wintery or seasonal.
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Even though Five Below also had just one display, at least it had things other than greeting cards.
Dollar Tree Inc. did not respond to a request for comment regarding its Hanukkah selection.
Gabbi Shaw/Business Insider
I'd go to Dollar Tree if I had a house and yard to decorate. It had all the holiday staples and a lot for less than $5.
For example, if I had a huge tree with no ornaments at all, I'd head to Dollar Tree to get all the basic ornaments, the tinsel, and lights.
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I'm more likely to return to Five Below since my roommate and I already have all the holiday staples like tinsel and basic ball ornaments and don't need any lawn decor. Plus, it's just us, so we don't need any crafts like DIY ornaments or plushies that kids would be into.
Five Below also fits my aesthetic (read: glitter and metallics) more than Dollar Tree did.
I think both stores are a solid option for holiday shopping on a budget — it just depends on what you need.