Experience Design: The Next Iteration of UX?

Summary: As an umbrella term for UX/CX work, “experience design” reflects blended roles and core human-centered principles.

A Field by Any Other Name

“Human-computer interaction,” “user-centered design, ” “ usability, ” “ user experience design, ” “service design,” “omnichannel experience design,” “ customer experience design .”

And now, simply, “experience design”?

These are all terms we’ve used to describe a user-focused philosophy, practice, and approach to designing products and services, either now or in the past. Of course, there are nuanced differences between each of those terms. But when we zoom out, they have plenty in common: