Was Gen Z a key to Trump’s electoral success?
Donald Trump completed his comeback to become the 47th president of the United States in resounding fashion. Trump was able to sweep the seven swing states, win the popular vote, and lead the charge as the GOP took back the Senate and retained the House, all while the party holds a conservative majority on the Supreme Court. There are many positives to highlight about Trump’s win, including his gains among black male and Latino voters, but the most fascinating ingredient of his success may be his appeal to Generation Z and young males, thanks in part to the evolving media landscape and how media is now consumed.
According to NBC News exit poll data, Trump received 43% of Gen-Z voters (those between the ages of 18 and 29). Within that subset, Trump also received 42% of those aged 18 to 24. This youngest voting- eligible demographic accounts for only 14% of those who voted, but it’s fascinating to analyze how a 78-year-old Republican was able to appeal to them. He did so by making himself available where young people spend their time – on social media, following influencers, and listening to podcast hosts.
As Politico has reported, Republicans increasingly seek out alternative news sources. Only 21% of Republicans read newspapers in 2024. Just 35% watched national network news. Republicans go to websites and apps 39% of the time. Forty-six percent gather information from social media (presumably X, Truth, and Rumble). A staggering 55% consume on-demand audio and video, such as podcasts and streaming services. Trump and his campaign staff understood this.
Enter Joe Rogan.
Trump appeared on Rogan’s Spotify show and spent three hours talking with the top podcast host in the world. Trump also joined the Theo Vonn podcast. He visited other hot properties such as Aidan Ross’s gamer channel and “Bussin’ with the Boys.” These interviews had an impact on young American voters; the casual, conversational approach to politics has appealed to Gen-Z and created a connection with Trump.
“Trump’s victory isn’t a result of a failure by news outlets to sufficiently hold him accountable,” an article at Semafor explains. “The real answer is one that is a lot more uncomfortable to grapple with: The national news media is more limited in its reach and influence than ever in the modern era.”
The NBC News exit polling data for swing states reveals striking numbers for the Generation Z demographic. In Pennsylvania, Trump received 41% of the Gen Z vote. In Georgia, it was 39%. In North Carolina, Trump won almost half (forty-nine percent); in Wisconsin, he took 45%, and in Michigan, 49%.
Worth noting, too, is that Trump did better with Gen Z women than in 2020, which seems almost unfathomable when you consider that he was running against Kamala Harris, who made abortion rights a centerpiece of her campaign. Trump lost young women to Joe Biden by 35 points in 2020. In 2024, he reduced that deficit by eleven points, as Harris won by twenty-four points. Trump also made a 13-point swing in his favor with young men overall, compared to 2020, when Biden won these voters by 11 points.
Donald Trump is a generational political figure. He surrounded himself with staffers who understood the shift in electoral and communication dynamics – how to get your message out and who to get it out to. Platforms matter. Evolving is essential. Trump did so, and it proved a major factor in defeating an opponent and a party that the media portrayed as more tech savvy. They were wrong, again – and Trump has won, again.