Ken Bruce swaps PopMaster for PupMaster as he helps Dogs Trust charity

A partnership between Greatest Hits Radio and the Dogs Trust charity means a new dog feature has been introduced during Ken Bruce’s morning show.

Starting today, the campaign – Ken Bruce’s Underdogs – will be helping to find dogs currently in the care of Dogs Trust their forever homes.

In the brand-new feature on his show, Ken will be shining a spotlight on an ‘Underdog of the Month’ who is available for adoption.

Ken Bruce said: “It was an absolute pleasure to be able to spend some time with Rocky and his friends at the Dogs Trust rehoming centre on my recent visit. As the adopter of several rescue dogs myself, I know just what an unbelievably rewarding and life affirming thing it can be – for both owner and dog.

“I am hopeful that this fantastic new partnership between Greatest Hits Radio and Dogs Trust will result in many more dogs finding their forever homes with loving families.”

As well as the Underdog of the Month feature, Greatest Hits Radio listeners will also be able to access advice on their pet from the experts at Dogs Trust including training and behaviour tips and practical guidance on being a responsible dog owner.

And throughout 2025 other Greatest Hits Radio presenters will be visiting Dogs Trust rehoming centres across the UK as the station aims to find as many homes as possible.

Owen Sharp, CEO of Dogs Trust said, “We are delighted to have the support of Ken and Greatest Hits Radio for this exciting partnership. Every year, we receive thousands of requests for people thinking about giving up their dog and we are currently have over 1,600 dogs in our care, 400 of which we class as Underdogs – dogs who have been in our care for over six months.

“By sharing the stories of our Underdogs, we are hoping that even more of these dogs will find their forever home.”