Taylor Swift Set a Sales Record for the Eras
The Eras Tour may be over, but Taylor Swift’s era of record-setting commercial dominance is continuing apace. Swift’s two-year, 149-show trek earned more than $2 billion in ticket sales, the New York Times reported on December 9 ($2,077,618,725 to be exact, but who’s counting?). That’s not just a record-setting haul for a tour — it’s double the previous high, as the Times pointed out, when Coldplay passed $1 billion for its similar-length Music of the Spheres tour over the summer. The Eras Tour sold 10,168,008 tickets, which comes out to an average ticket price of $204. That’s well over the industry-average $131 from 2023, never mind Coldplay’s number. And bear in mind, that $2 billion is just tickets and does not include any merch sales.
Now, she didn’t just pocket all of that cash. A lot of it presumably went to the tour’s operations, and Swift was reportedly generous with the rest. People reported she doled out $197 million in bonuses to her crew — everyone from her band members and dancers to her physical therapists — over the run of the tour. Still, one era that won’t be ending soon? Swift’s billionaire era.
Related