Essilor boosts its brand visibility with LFP sponsorship
December 9 – The Ligue de Football Professionel (LFP) has signed a multi-year deal with Essilor which will see the French multinational corporation become the Visual Health Partner of the Ligue 1 McDonald’s, Ligue 2 BKT, the Trophée des Champions and the LFP’s esports division.
Brokered by Sportfive, the partnership reflects Essilor’s desire to raise consumer awareness of “the importance of vision in everyday life”.
The LFP has secured a number of keu sponsorship deals,
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