Krispy Kreme cyberattack: Stock dips, online doughnut orders disrupted by IT security breach of unknown scale
The chain is anticipating a ‘material impact’ on its financial condition due in part to loss of revenue.
Krispy Kreme (NASDAQ: DNUT) has been grappling with significant operational challenges after detecting a cybersecurity breach on November 29, which disrupted its online ordering systems. While its 400 U.S. locations continue to operate for in-store purchases, the breach has caused ongoing disruptions to digital sales, a segment that constitutes 15.5% of the company’s doughnut-shop sales.