Bill Belichick’s Signature Fashion Dominated North Carolina Press Conference

There are few things more synonymous with Bill Belichick than his cutoff hoodie. It was his staple look during his legendary career with the New England Patriots.

It only made sense to continue that tradition in his next chapter in college with North Carolina and his new program gave multiple nods to the signature fashion choice during Belichick’s introductory press conference Thursday.

North Carolina athletic director Bubba Cunningham arrived at the panel next to the new head coach with the sleeves cut off of his sport jacket, drawing a smile from Belichick. Other members of the board of governors and athletic department also presented Belichick with a North Carolina gray hoodie with the sleeves already removed.

You can see the sweatshirt and Cunningham’s jacket here.

Belichick also brought another sweatshirt with him that his father, Steve, wore during his tenure at the school in the 1950s.