A 5-step end-of-year networking checklist to keep connections warm as you head into 2025

• Susie Moore, a life coach, moved to NYC and landed a tech job by leveraging mutual connections.
• Networking to set yourself up for a future opportunity is especially effective during the holidays.
• She suggests setting intentions, creating ping lists, and attending events to expand your network.

When I was 25, I moved to New York City from Sydney without friends, career prospects, or a college degree. Despite being what some might call unprepared, I knew I would land a job because I excel at connecting with people and taking initiative.

Within two months, I started working for a tech company because I leveraged a mutual connection, an industry peer in Australia whose company had an NYC office. I asked for an introduction to her US team, and she gave me one. A single warm email connection was all it took to get me in the door.

Networking is simply building relationships by being proactive, and it doesn't have to be a cringe-worthy chore. It can be fun, graceful, and extremely rewarding, and the holiday season is the perfect time to do it. There's an undeniable "holiday glow" to people in December.

Now, as a life coach of over 10 years, I encourage my community to expand and nurture their networks no matter their career choices or future goals. If you want to step up your networking game as 2025 fast approaches, here's a checklist to seize the season before the year ends.

1. Set an intention

What do you want your networking efforts to accomplish? Are you seeking a new position in the new year? Do you want to attract new clients to your business? Do you want to kick off a side hustle? Or do you simply want to strengthen your network for the future?

A measurable goal is ideal, but networking is valuable even without a specific goal. A mentor of mine once told me she has a spreadsheet of 50 people she emails casually every quarter for no reason but to say hello and keep the relationship alive. So few people do this!

We let so many relationships go to waste because we make too little effort, so those who keep in touch win because we stand out and are top of mind when opportunities roll around — and they do. My connections have brought me investment opportunities, speaking engagements, and book deals.

2. Get into the holiday spirit

The season of goodwill is a great time to reach out and express gratitude. Most people are reflective and slow down a bit this time of year, so it's the ideal time to send a short gratitude note, text, or DM like this:

"Thanks for your help with X project this year — it meant a lot. Wishing you the best holiday break and start to 2025!"

"I'm lucky to have worked with you this year, and I hope the new job at X is going great! Hi to (spouse name)."

"I just found the coolest candle shop/whisky tasting/tennis memorabilia site (insert picture/link of the thing the person likes). Happy holidays to you!"

Sincere, short, sweet, personal messages go a long way in letting people know how they've encouraged, inspired, or helped you — or even that you're just thinking of them.

3. Create a custom ping list

Success can come down to volume and some experimentation. It's easier to start with people you know, but you can also include some people you'd like to know — for example, I might include 5-10 people I admire with mutual connections.

When I moved to NYC, I looked up connections of my friends on LinkedIn and used that as a way to introduce myself:

"Hi name! You and I are both friends with the lovely (friend's name).

I've just moved to NYC and this city is just beautiful in December. Perhaps we could have a latte if you have 20 minutes free next week? It would be great to share some industry information and connect. I'll gladly come to (part of the city where that person lives/works).

Happy holidays!"

Aim to reach at least 30 people before year-end based on your intention. These can be former coworkers, members of your running or book club, friends of friends, or anyone you'd like to know better.

Not everyone will respond to you, but the right people will. A few Decembers ago, I met up with a fellow entrepreneur who had recently moved to Florida. We've enjoyed more than one business collaboration since, and she's also become a client of mine.

4. Get out there

December is a social season. I've made many connections at apartment lobby parties, holiday celebrations, and New Year's Eve gatherings.

If you're more introverted, be selective about what you attend — just keep returning to your intention (a tech mixer might be worthwhile, for example, but drinks at your next-door neighbor's place may not). Generally, it's worth showing up if you feel on the fence about an invitation. A little face-time goes a long way in nurturing connections.

People are also less busy around the holidays than you think, particularly during the last two weeks of December when schedules slow down. This can be a great time to suggest meeting for coffee, a cocktail, or even a walk. This can also mean a lot to folks in an age of increasing isolation.

5. Underthink it — do it now

The reach-out part is fast. Attacking your ping list doesn't require blocking out hours on your calendar. You can act on it in small pockets throughout the day — waiting for an Uber, in line at CVS, when you have five minutes to spare before a meeting. Ditch the social media scroll and do something valuable with these idle minutes.

Doors open for those willing to knock. It's no secret that those who create and maintain sincere relationships experience more opportunities over time. Your network provides a safety net and a steady foundation for information-sharing, mutual support, and fun, so stay connected.

Susie Moore is a former sales director and startup advisor, a life coach and advice columnist, and the host of the Let It Be Easy podcast.