Pomade has an old-fashioned name and old-fashioned beginnings. The name comes from the French word pommade, meaning ointment, and this grease-laden category of grooming aids dates back to the 19th Century. Sure, the current millennia has its fair share of problems, but having to style our hair with bear fat or lard like the Victorians is thankfully not one of them. Nowadays, the dog will be less interested in licking your head due to the water-soluble, plant-based pomades that are available.So, what is pomade exactly? “As a typical rule, I would class pomade as being a lot looser than wax in consistency,” explains Jonny Long, Co-founder of upmarket grooming brand Saunders & Long and London salon LOCKONEGO. “Classic pomade is designed to create more shine than hold, with a wet look. If you want to achieve a glossy, slick finish, pomade is for you.” Of course, matt versions also abound, so you can always opt out of the gloss and keep the precision hold.How To Apply PomadeLike any product...
