Do You Want This Raw Milkmaid Dress?

I don’t know about you, but looking like a raw milkmaid is not on my 2025 vision board. In fact, “raw milkmaid” is a fashion term so absurd that I think if I said it out loud, it would cause my grandmother, a woman who spent most of her life working on a dairy farm in Minnesota, to roll in her grave. But being a tradwife is in and conservative magazine Evie wants to capitalize on that momentum, so on Tuesday, it released the raw milkmaid dress, a limited-edition drop.

Designed in the French countryside, it’s said to be inspired by the “hardworking dairymaids of 17th-century Europe” and is handmade with “luxurious organic cotton and 100 percent feminine energy.” It can be yours for $189, but may I say that is the price of many other better dresses on the market. Even so, the dress comes in five colors and patterns and features a corseted body, cinched waist, puffed sleeves, and leg slit.

As soon as the dress launched, it became clear that Evie’s readers were not into it. “So disappointed by the amount of cleavage shown — waaaay too revealing for a modest woman,” read one comment on the post. Nearly everyone commented on the cleavage shown, and many compared the looks to those of sex workers. “When all standards of modesty go out the window, it’s hard not to compare this to the attire worn by prostitutes in the 17th century—only your models are missing a lace corset and fishnet stockings,” wrote another commenter.

To see a conservative magazine try to capitalize on a trend that is becoming more and more of a granola-to-far-right pipeline, only to be met with backlash over a very casual dress modeled on women without tiny boobs, is quite amusing. If it wasn’t so damn expensive, I might purchase it for a Halloween costume. But it looks like it won’t be selling out anytime soon.