Kerala-based Newmalayalam Steel, known for its 'Demac Steel' brand, launched its SME IPO today, aiming to raise Rs 42 crore. The offer, priced at Rs 85-90 per share, closes on December 23, with listing expected on NSE SME by December 27. Proceeds will fund technology upgrades, expansion, and marketing. The company reported Rs 154 crore in revenue and Rs 5.