The Jordan Love Toyotathon merchant TikTok theory about his second-half stats, explained

Welcome to FTW Explains: a guide to catching up on and better understanding stuff going on in the world. Have you heard about Green Bay Packers QB Jordan Love and something about how he’s a “Toyotathon merchant?” And you’re very confused? We got you covered.

This was one of those playful things that felt like a coincidence of some sort with Jordan Love and Toyotathon.

But in 2024, it’s happening again. And so everyone’s buzzing about it, to the point where Love has gotten in on the conspiracy theory.

So let’s dive in and explain it all for you as the Packers QB continues to perform at a high level.

What’s this now about Jordan Love and Toyotathon?

This goes back to a TikTok that everyone loved. A fan pointed out that Love’s stats in years past were just OK before Toyotathon — the annual holiday sales event from Toyota — began.

But after Toyotathon began? He explodes.

@kicks

Jordan Love might be too dependent on Toyotathon @Pablo Escoball #foryou #jordanlove #packers #greenbaypackers #nfl #toyota

♬ original sound – KICKS

Did his stats get better in 2024 after Toyotathon started?

Oh yes. Dude hasn’t thrown an interception since mid-November after throwing at least one pick in every game this year. The Packers have lost just twice since the start of November heading into Week 16’s Monday night matchup.

Has Jordan Love acknowledged this Toyotathon theory?

Actually, yes! Check out this Instagram post from Monday right before the holidays:

Doesn’t this just mean that he’s more of a second-half performer who starts slow?

Shhhhh!

Listen, I’m not one to mess with this. If people want to think that it coincides with the Toyotathon every year, then that’s that.