YouTube has a new plan to combat clickbait

The video platform will take action against content that features clickbait titles and thumbnails, particularly those tied to breaking news or current events.

Thumbnails play the YouTube equivalent of a movie poster, aiming to draw your attention to click and watch when you have hundreds of videos clogging your recommended content. Most of us have been baited to click on a video thanks to a flashy title and enticing thumbnail, only to be disappointed when the actual content has nothing to do with what the headline promised.