Netflix sets NFL streaming record with festive Christmas Day debut
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Two holiday matchups averaged over 24 million viewers each, eclipsing the previous NFL streaming record and marking a triumphant entry for Netflix.
Netflix (NFLX) entered the NFL live-streaming arena with a spectacular debut on Christmas Day, setting a new streaming record for the league. Preliminary Nielsen data shows an average U.S. audience of more than 24 million for each of the two holiday matchups.