NBA trainer Joe Abunassar: 'Being great demands more sacrifice than most are willing to make'

Joe Abunassar, a name synonymous with elite basketball training, brings nearly three decades of expertise to the game. Over his 27-year career, Joe has trained over 300 NBA players, including Hall of Famers Kevin Garnett and Chauncey Billups.

As the founder of Impact Basketball, Joe revolutionized the field by integrating on-court skills, strength, nutrition, and mental performance into one comprehensive system.

Abunassar sat down with HoopsHype reflecting on his journey, his approach to blending drills with game readiness, the importance of building trust with players, and his plans for the future of Impact Basketball.