Photos of Mukesh Ambani’s ‘choti bahu’ Radhika Merchant flaunting Mangalsutra as a bracelet with gold fringe gown go viral
Radhika Merchant, the youngest daughter-in-law of the Ambani family, has quickly established herself as a fashion icon, dazzling with her exceptional sense of style. Whether gracing her grand wedding ceremonies or showcasing everyday elegance, Radhika’s sartorial choices have consistently turned heads throughout 2024. With a knack for blending tradition with contemporary looks, she has redefined how heritage pieces are styled. Recently, she made waves by creatively styling her traditional mangalsutra as a bracelet during the Ambani family’s Christmas celebrations, which gained widespread admiration from people.
For the festive gathering, Radhika chose a dazzling gold fringe gown by designer Rimzim Dadu. The gown, crafted from metallic cords, featured a sleeveless design and a deep neckline, creating a sleek and glamorous silhouette. Valued at approximately Rs. 3,50,000, the outfit stood out as a sophisticated addition to her wardrobe. To keep warm while maintaining her chic look, Radhika paired the gown with a stylish maroon sweater, which perfectly complemented the golden tones of her outfit.
Her accessories were minimal yet elegant—a pair of diamond earrings, a couple of rings, and her signature style of wearing her mangalsutra as a bracelet, seamlessly blending tradition with modernity. This creative approach to accessorizing showcased how traditional jewelry can be adapted to complement western wear effortlessly.
Radhika’s makeup was equally flawless, featuring a natural base, soft blush, shimmery eyes, long lashes, and nude lips, adding to her overall sophisticated appearance.
On December 22, 2024, during the preview night at the NMACC Arts Cafe, Radhika Merchant once again showcased her innovative fashion sense. She redefined tradition by styling her butterfly mangalsutra in an unconventional way—not around her neck as customary but elegantly wrapped around her wrist as a bracelet.
With her attention to detail and ability to merge traditional and contemporary styles, Radhika continues to inspire with her fashion-forward choices.