Tesla reported its first drop in yearly deliveries, impacted by high borrowing costs and increasing competition especially from China's BYD. Despite promotions and Musk's focus on self-driving technology, reduced European subsidies and weaker demand for the Cybertruck hindered growth. Deliveries for 2024 totalled 1.79 million, 1.1% lower than the prior year, below estimates of 1.806 million units.
