Argentina FA adds BGH to sponsorship roster through 2026 World Cup
January 2 – The Argentine Football Association (AFA) has announced a new regional sponsorship agreement with air conditioning company BGH, marking another strategic partnership as the national team gears up for the 2026 World Cup.
The two-year deal covers both the qualification period and the tournament itself, providing BGH with branding and activation rights across South America. As part of the agreement, BGH customers and partners will have access to exclusive perks, including tickets to Argentina’s matches,
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