Aussie fashion brand Zimmermann debuts in Beijing

Australian luxury fashion label Zimmermann has opened its first boutique in Beijing.

Located in Taikoo Li Sanlitun, the store spans 352sqm and marks the brand’s third outlet in China.

The space – designed by McOualter Studio – combines contemporary and traditional design which aims to pay homage to Chinese craftsmanship.

Nicky Zimmermann, co-founder and creative director, expressed her enthusiasm with the store’s launch.

“Taikoo Li Sanlitun is the perfect location to bring the brand’s experience to the city,” she continued.

“This dynamic, cosmopolitan area reflects the modern spirit of Zimmermann – it’s a project that we have been working on for some time and it is very exciting to see it come to life.” 

Zimmermann Beijing debuts with its Resort RTW 25 collection.

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