Samsung and LG TVs add AI with Microsoft Copilot

In case there was any doubt, "put AI in everything" continues to be the tech world's rallying cry in 2025 — and Samsung and LG are here to prove it.

At CES 2025, Samsung and LG both announced Microsoft Copilot integration for their respective TV lineups, bringing generative AI to smart TVs for various tasks.

Long gone are the days when a TV was just a screen on which to watch stuff. Every year, our largest home screens are tricked out with more features like personalization and integration with other smart home devices. And AI hype has taken this to a new level — essentially making TVs more like keyboard-free computers.

At CES Unveiled, a preview ahead of the massive consumer tech conference, Samsung shared Vision AI, a collection offeatures for its most advanced TV, the Neo QLED 8K QN990F.

Vision AI features include live translation, on-screen search, as well as an "AI mode" in the settings. Which will, according to Samsung, "adaptively optimize picture and sound" by "leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting." We look forward to finding out exactly what that means in practice.

As part of Vision AI, Samsung partnered with Microsoft to provide Copilot's conversational AI capabilities for personalized content recommendations.

Similarly, LG applied AI to its OLED evo lineup with adaptive audio and visual settings. The company has also packed AI into almost every aspect of the TV experience with AI Voice ID for recognizing personalized profiles, AI Search for finding content, and an AI chatbot for troubleshooting issues.

All of these features are accessible via what LG is calling an AI remote.

LG says its Microsoft Copilot integration "further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues." Again, it's unclear what exactly this looks like since Copilot features weren't part of LG's demo.

New Samsung and LG TVs will be on display throughout CES from Jan. 7-10, where Mashable is providing on-the-ground coverage of the latest consumer tech innovations.