At CES 2025, Dell announced that it will be rebranding its confusing lineup of computers with more straightforward names. The 2025 lineup will now consist of three different lines with very familiar names: Dell, Pro, and Pro Max.
Here's how the company defines the three PC categories:
Dell: Designed for play, school, and work.
Pro: Designed for professional-grade productivity.
Pro Max: Designed for maximum performance.
The company says the Dell and Pro brand will also extend to displays, accessories, and services for a "consistent customer experience across the entire client portfolio."
“The PC is the most important personal productivity device of our lifetime, and it is being transformed by AI,” said Michael Dell, chairman and CEO of Dell Technologies. “Dell has driven PC innovation for the last 40 years, and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing.”
Image source: Dell
Interestingly, inside the three categories, Dell will offer Base, Plus, and Premium configurations, which technically will facilitate user choice. Discontinuing the old XPS, Inspiron, Latitude, and Precision lineups will take time, so customers and businesses will temporarily have to deal with the new nomenclature and the old computer lines simultaneously.
Still, the company promises a few perks with this new lineup:
Stay productive longer with multi-day battery life.
Enjoy modern, professional-grade designs wherever you work. The Dell Pro lineup is designed with durability in mind, withstanding three times as many hinge cycles, drops, and bumps from regular use as competitor devices 5 while still featuring a sleek and stunning design. New thermal technology improves airflow by 20%.
Handle intensive workloads, power demanding applications, run AI inferencing, and fine-tune large language models with Dell Pro Max mobile and fixed workstations packed with top performance and professional graphics.
Simplify IT management and stay protected from evolving threats. IT can now remotely manage entire fleets of Dell Pro devices—including PCs, displays, docks, and accessories.
Advance sustainability initiatives and promote PC longevity with modular designs and increased use of recycled, renewable, and low-emissions materials throughout the portfolio. Dell Pro and select Dell Pro Max are the world’s first commercial notebooks built with a modular USB-C port.
Enjoy the best-in-screen performance with new displays, including the world’s first monitor with enhanced IPS Black featuring a 3000:1 contrast ratio and the highest five-star TUV eye comfort certification, and the world's first QD-OLED monitor with AI-enhanced 3D Spatial Sound.
You can learn more about Dell's new notebooks here.
Самый милый и жестокий шутер-рогалик AK-xolotl перенесли на Android
This underwater city builder had me more emotionally invested in my corals than SimCity does in my human citizens, and you can try it at the next Steam Next Fest
'The soundtrack to skate parks was punk rock music': Tony Hawk on the Tony Hawk's Pro Skater soundtracks, and how they shaped a generation of videogame skate kids
The Kingmakers system requirements show that the hardest part of running the game may be finding 80 GB free for the install
Гала-Концерт «Браво, артист»: праздник талантов и дружбы
Решение MILA: новый уровень заботы о здоровье за счет цифрового взаимодействия клиник и пациентов
Благотворительный Фонд Вселены Мастер «Мир Вместе» стал официальным партнёром большого благотворительного концерта «Школы музыки Брант» при поддержке VK
В Москве объявлены победители Всероссийского конкурса «Школа#безОбид»
СЛЕДЫ НЕЙРО ИИ: СЕНСАЦИЯ В ДЕЛЕ ГРУППЫ ДЯТЛОВА: США И СССР ПОДГОТОВИЛИ СНОС...США. ОГРОМНЫЙ ПОЛИТИЧЕСКИЙ СКАНДАЛ. Новости! Россия, США, Европа могут улучшить отношения и здоровье общества?!
Севастополь снова встречает детский благотворительный фестиваль «Добрая волна»
В Петербурге строят трамвайную линию «Славянка». Районы на юге города станут привлекательнее для застройщиков? Повторитcя ли успех «Чижика»?
Благотворительный Фонд Вселены Мастер «Мир Вместе» стал официальным партнёром большого благотворительного концерта «Школы музыки Брант» при поддержке VK
Решение MILA: новый уровень заботы о здоровье за счет цифрового взаимодействия клиник и пациентов
Реже всего о полете на Марс мечтают жители Воронежа
Уполномоченный по правам ребенка в Республике Крым Светлана Савченко приняла участие в прослушивании работ, поступивших в рамках творческого конкурса на лучший проект Государственного гимна Республики Крым
