In Season 4 of Shark Tank India, Karan and Advita pitched Indulge, a luxury concierge service. They sought Rs 50 lakh for 1% equity. Their clients included 183 ultra-wealthy individuals. Despite sharing a Rs 4,000 Coke delivery story, all judges declined to invest. Peyush Bansal withdrew interest due to lack of clarity around a past investment by Nikhil Kamath.
