Hasbro reimagines Monopoly as iconic board game turns 90
To celebrate 90 years of Monopoly, Hasbro is reimagining its iconic board game with a modern design and introducing three new expansion packs: Go to Jail, Buy Everything, and Free Parking Jackpot.
The updates aim to deliver faster gameplay while adding creative twists for players to enjoy. Players can win money in unique ways, collect new cards to escape tricky situations and unlock the ability to purchase every space on the board – or the bank itself.
Brian Baker, SVP for board games at Hasbro, said these additions build on decades of fans’ evolving “house rules”.
“These all-new expansion packs and the completely redesigned classic board game are a result of deep consumer insights. I think they truly elevate the Monopoly play experience,” he explained.
“For example, the Free Parking Jackpot expansion was inspired by how players have customised their rules for decades. We’re celebrating the elements our players have loved for nearly a century to keep the exciting gameplay of Monopoly alive for decades to come.”
The revamped Monopoly board game will also feature a sleek, compact box for easier storage and redesigned components, such as updated money designs, high-quality Title Deed cards, and enhanced Chance and Community Chest cards.
In addition, bigger tokens, houses, and hotels paired with modern graphics aim to ensure the game remains “visually appealing” while retaining its “timeless charm”.
Beyond the tabletop, Monopoly continues to expand its reach through immersive in-person experiences, digital games, fashion collaborations, home goods, and entertainment.
“Monopoly is more than a board game; it’s a cultural phenomenon that has transcended generations and resonates deeply with players across the globe,” Baker concluded.
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