Patriotism is out of style, at least when it comes to logo design
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Since the 1960s, the use of U.S.-shaped logos has fallen by 88%. Brands are also moving away from terms like ‘American.’
A nation is reflected in its logos. This is why, according to World Intellectual Property Organization data, 27% of all logos with tulips are registered in the Netherlands and New Zealand’s trademarks contain kiwis at a rate 78 times higher than the rest of the world. So in a time of pronounced national disunity, what are we to make of the fact that the use of logos featuring the outline of the continental United States is at its lowest level ever?