Loveness Lee launches new Snake Chinese Zodiac Signet Ring

Loveness Lee has launched its new Snake Chinese Zodiac Signet Ring in celebration of the Chinese Lunar New Year taking place on 29 January 2025.

Crafted with a textured band and contrasting smooth polished surface, the new unisex signet style ring encapsulates the essence of Chinese heritage through intricately hand-written ancient Chinese calligraphy of the Snake.

Each ring is handcrafted in London and adopts design techniques from the founder Loveness Lee’s childhood whilst growing up in China.

Moving to London from China at the age of 18 to study jewellery design, Lee was driven by “a desire to infuse her cultural roots into her love for jewellery”.

The Snake Chinese Zodiac Signet Ring is priced at £175 and will be available in store and at LovenessLee.com from today (8 January 2025) in a limited batch.

Lee, founder and creative director, said: “Designing this ring was a way for me to feel closer to home, and in the process, I found myself opening up to my team with stories I’ve never told of my life, my family and my friends back in China.

“The Year of the Snake is believed to offer opportunities for enhanced finances and love, for those who stay adaptable and look for creative solutions. This ring is for all who celebrate the new lunar new year and want to take a piece of Chinese fortune with them everyday.”