Social media 'soft girls' depend on men for money—but Sweden once used state 'influencers' to urge women to get jobs

The idea of becoming a "soft girl"—a woman who embraces values that are seen as soft, such as beauty and family life, at the expense of a career—is an emerging trend among some social media influencers. Soft girls often opt to be financially supported by a boyfriend or husband. In this way, the soft girl can be seen as similar to an aspiring housewife or "trad wife," another popular role on social media.