The feminine hygiene products market is projected to grow from USD 24.6 billion in 2023 to USD 32.2 billion by 2028, at a CAGR of 5.5% from 2023 to 2028. Feminine hygiene products are designed to help women maintain cleanliness, comfort, and health during their menstrual cycle and for general vaginal care. These products manage menstrual flow, maintain personal hygiene, and prevent discomfort or odor. The rising awareness and literacy about feminine hygiene and the increasing disposable income of females have increased the demand for feminine hygiene products.Companies such as Procter & Gamble (US), Kimberly-Clark Corporation (US), Johnson & Johnson (US), Essity Aktiebolag (PUBL) (Sweden), and Unicharm Corporation (Japan) fall under the winners’ category. These are leading players in the feminine hygiene products market globally. These players have adopted the strategies of product offered, acquisitions, expansions, partnerships, and investments to increase their market shares.To know...
