Strategic Framework: Abell's Framework for Strategic Planning | Cleverism

In this article, we will look at 1) what is the Abell Matrix?, 2) understanding the matrix, 3) how to apply Abell’s framework to your business, and 3) an example.The Abell matrix is a three dimensional tool most often is referred to as the three dimensional business definition model. The model is used to analyze the scope of operation for a business. This may include areas such as the technologies and products a business operates in a market or the audience that it targets. A detailed analysis of the business’s current activities can help create strategies for the future that will help the business stay tuned to the changes that may occur within the market.The three dimensions of the business are the customer groups (who will be served by the business), customer needs (what are the customer needs that will be met) and technology or distinctive competencies (how are these needs going to be met). A major point of importance in this matrix is to focus on understanding the customer rather...