IntroductionYou know how big your competitive arena is? Are you struggling with market segmentation? Did you define the scope of your strategic business unit(s)? If you can’t answer any of these questions and you’re running your business with headlights off, you should probably make use of the Abell model: a simple framework for defining any business with three dimensions, it can be used to assess the current and the future scope of SBUs.Table of ContentsIntroductionWhy defining company’s business is crucialWhat does Strategic Business Unit (SBU) stand for?Abell model explainedLook into the futureThe scope: understanding Abell’s model dimensionsAbell Model ExampleConclusionsBibliographyWhy defining company’s business is crucialSince strategy is not simply a plan or worse, a to-do-list, when the decision maker, whether he’s an entrepreneur or a manager, is involved in strategic planning the first concern is about defining the business of the company. Actually, this should be the first c...
