Eytys Shuts London Store Following Bankruptcy Filing in Sweden

Eytys, the once-popular Swedish footwear brand known for its chunky shoes, closed its London store in Soho after the label filed for bankruptcy last month in Stockholm District Court.

The now empty store was plastered with a forfeiture notice from the property’s landlord, the Crown Estate Commissioners, which manages a vast portfolio of buildings and lands on behalf of the U.K. monarch.

A forfeiture notice is issued in the U.K. when the landlord has terminated a lease in the event of some default by the tenant.

Shop fittings, including an aluminum counter, display shelves, rails, and a curved sofa, are for sale too.

The Eytys London spot on the trendy Brewer Street in the heart of Soho first opened in 2018. The 1,000-square-foot space, designed to resemble a Sixties Swedish brutalist building with some retro postmodernist influence, carried the brand’s full collection of unisex footwear, jeans, and ready-to-wear.

The brand’s online business and its Stockholm store remain open.

The brand said the bankruptcy administration has initiated a process to find a buyer for Eytys through a bidding procedure. “Our strong hope is that the brand will continue to exist in the future,” the brand added.

Max Schiller, cofounder of Eytys, told the local press that the bankruptcy came after years of multi-million negative results. “We went crazy during the pandemic. The gear we pulled on was a little too high,” he said.