Major pizza chain launches pepperoni fragrance so you can always smell like the Italian staple

DOMINO’S has launched a pepperoni-inspired perfume to entice pizza lovers this Valentine’s Day.

The limited-edition eau de toilette is a nod to its Pepperoni Passion pizza and is said to have irresistible notes of spice, pepper and a woody, warm base.

To mark the launch of Eau de Passion, Domino’s launched steamy content featuring Married at First Sight UK star Luke Debono on a quest to find passion, with Luke being shown spraying his chiselled physique with the bespoke pizza shaped bottle.

The former bodybuilder, known for his sculpted body and memorable one-liners during his time on MAFS, certainly put his bod to good use for the camera.

Those looking for love can enter a competition to get their hands on the 30ml bottle by heading to their website between February 10-17.

The perfume is the first scent launched by the pizza company, which has previously created a heat suit for its drivers to keep them warm in the winter months, and a jetpack suit to help deliver pizzas to hungry festivalgoers in Glastonbury.

It comes as Domino’s revealed it typically sees a 50% increase of its Pepperoni Passion pizza each year on Valentine’s Day, based on a five-year average of day-on-day increases.

The pizza producers are also expecting to make over one million pizzas for lovers on February 14 this year.

Luke Debono said: “I’ve learnt a lot about romance over the past year, and this is the perfect gift for passionate pizza loving couples looking to spice things up this Valentine’s Day.

“What could be more attractive to a partner than a smoky, spicy scent that sparks passion?”