Are we getting better at tourism, or just getting more of it?

Malta’s tourism figures continue to break records. In 2024, the country welcomed 3.56 million tourists, reinforcing a long-standing focus on volume. But beyond the headline numbers, the reality is more complex.While visitor spending was marginally higher than in 2023 when adjusted for inflation, it remains lower than in 2019 and 2022, when per tourist spending...