Tired of overdramatic TikTok food influencers? Professional critics are too

The U.K.’s Guild of Food Writers is calling out some content creators for writing gushing ‘collab post’ reviews in exchange for free meals.

TikTok and Instagram are flooded with reels of food influencers hyping already viral restaurants or bringing hundreds of thousands of eyes to hidden gems. With sauce-stained lips, exaggerated chewing, and that signature hooked finger over their mouth, they urge viewers to “run, don’t walk” to these must-try spots. But how trustworthy are these glowing reviews?