Shoppers Say This $9 Lipstick Shade ‘Looks Exactly Like Charlotte Tilbury’s Pillow Talk'

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We get why everyone is so obsessed with Charlotte Tilbury’s Pillow Talk. The nude-pink lipstick, in its sleek rose-gold packaging, has won the hearts of beauty fans for its nearly universally flattering shade and romantic, soft-glam aesthetic. But we also understand that spending $34 on a luxury lipstick isn’t always the most financially savvy choice. Fortunately, TikTok beauty sleuths have found an alternative to Pillow Talk that’s nearly impossible to distinguish when swiped side by side: Milani Color Fetish Lipstick in Secret. 

TikToker @kkrystalmarie even put it to the test, swiping Pillow Talk on one side of her lips and Secret on the other while audio declared, “This, and this… they’re the same thing.” Spoiler alert? They looked virtually identical, and yes, her ability to apply two lipsticks simultaneously deserves a round of applause. 

Shoppers are equally impressed. One reviewer raved, “This looks exactly like Charlotte Tilbury’s Pillow Talk. The color is spot-on and the formula is beautiful — matte but somehow not drying.” Thank you, hyaluronic acid! This star ingredient sneaks in much-needed hydration, ensuring the velvet-matte formula feels like a comfy blanket for your lips, not sandpaper. And if you’re worried a drugstore find might lack staying power, another shopper put it plainly, “It lasts a long time. It’s very similar in texture to a Charlotte Tilbury matte.”

For makeup artists who go through a slew of lip colors in their kits, Secret is a lifesaver. “I kept having to re-stock Pillow Talk for my bridal clients, but this is it! The perfect universal lip color,” one pro shared, praising the creamy feel and rich color payoff.

Why spend $34 when Milani’s $9 Color Fetish Lipstick in Secret offers such a spot-on match? With its soft matte finish and universally flattering shade, it’s too good not to try. 

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