Whether you’re running a one-person or 1,000-person company, you’ve got a brand. And all brands need to be maintained and protected to do their job. With the importance of social media and digital marketing, your brand plays a significant role in your company’s relationships. It’s the face of your organization, setting the tone for your conversations and directing the attention of your prospective buyers and prospective talent.When protecting your brand, you need to have a grasp on what to look for when evaluating your visual content —whether it’s a website, case study, or social card. It doesn’t matter if you have an in-house designer or work with a contractor to help you develop your branded content; either way, use a clear set of basic standards to evaluate the quality of your digital or print content.Understanding these concepts has become even more crucial as DIY graphic design programs like Canva have cropped up, making it extremely easy for anyone to create branded/designed cont...
