Netflix price hike to come into force in WEEKS as thousands of subscribers get dreaded email

A NETFLIX price hike is set to come into force in just a few weeks – as subscribers gradually receive the dreaded email.

Standard and Premium subscription holders will both be affected by the change – which follows similar increases in the US, Canada, Argentina and Portugal.

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Netflix has informed customers of an upcoming price hike[/caption]

In the email, the streaming giant thanked customers for being “valued” members, and reminded them of “everything Netflix has to offer”, before breaking the unwelcome news.

Those with a Standard membership (without adverts) were informed of a £2 increase – bringing their monthly bill to £12.99.

Meanwhile, Premium members be charged £18.99, £1 more than before.

And the Standard subscription without adverts is rising by £1 to £5.99.

The fee to add an extra member will also go up – from £3.99 to £4.99 for Standard members with adverts, and from £4.99 to £5.99 for Standard members without adverts.

The letter signed off: “You’ll always find something you’ll want to watch, keeping you up to date on all the latest trending titles.

“Next month alone, we’re releasing 88 series and films! Whether you want to revisit old favourites or discover something new, we’ve got you covered.”

Customers are receiving the email 30 days before their next billing date – when the hike will come into effect.

However, for new joiners, the upped prices were already locked in on February 6.

Subscribers have been left furious by the email – which is still yet to land in some people’s inboxes depending on their billing cycle.

Taking to X, one said: “Absolute joke of an email from
@NetflixUK.

“Thank you for being a valued member… We hope you’re enjoying everything Netflix has to offer.

“‘We’re updating your monthly price…’ What a way to try & hide a price increase and frame it as a thank you!

“Sickeningly poor customer care.”

Another echoed: “This is exactly how to lose customers @netflix!”

News of the overhaul initially broke last month – the first since December 2023.

A spokesperson for the company said: “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”

Paolo Pescatore, an analyst from PP Foresight told The Sun: “The streaming business is following the traditional pay TV world with annual price rises,” .

“We should get accustomed to these price rises, more so as the streamer broadens its diversified portfolio of programming.

“In particular if it makes further opportunistic moves into acquiring live sports.”

The Sun has reached out to Netflix for further comment.