Krea, an Adobe for the AI era, discusses its $500 million vision

With $83 million in funding in their pockets, Krea’s co-founders talk about the future in this exclusive interview.

When I first met Krea co-founders Victor Perez and Diego Rodriguez in 2023, the industry was scrambling to understand the a-bomb of generative AI. But inside their work-live condo in Hayes Valley, San Francisco—decorated with an Eiffel Tower built from La Croix cans—the duo painted a confident vision of the future: One where they could build a platform not just about “generating” AI media, but a toolset to offer an artisan level manipulation of this new technology.